We Are?
Why Group brings together companies across technology and business, united by one simple idea: understand why first.
Mission
To create technology, brands and businesses that answer real needs — and to keep asking how they can be better.
Vision
A group in which every company is free to lead in its field, and is stronger for being part of the whole.
Corporate philosophy
The 5W’s of curiosity
Every answer at Why Group begins with a question. Five questions shape how we think, decide and grow — and how we encourage everyone around us to stay curious.
01Purpose before action
Every project starts by asking why it should exist. We invite everyone to question assumptions — including our own — until the real need is clear.
- 02
People at the centre
We ask who we serve and who should be in the room. Curiosity about customers, partners and colleagues turns different perspectives into better answers.
03Choices built on evidence
Of all possible paths, which creates the most value? We test ideas, compare options openly and let evidence, not hierarchy, decide.
04Timing as strategy
We ask when to act, when to wait and when to change course — and give people the time to explore, experiment and learn from what didn’t work.
05Impact in context
We ask where our work makes a real difference — in which markets, industries and communities — and stay curious about the world beyond our own field.
Curiosity is not a department at Why Group. It is how every decision begins.
If you never asked yourself why? you'll never know the How!
Values
What we stand for
- 01
Curiosity
We ask why — of our customers, our markets and ourselves.
- 02
Craft
We take pride in quality, from the first line of code to the final detail.
- 03
Integrity
We keep our word with customers, partners and each other.
- 04
Long-term thinking
We build companies and relationships for decades, not quarters.
Leadership
The people behind the group
The people who guide Why Group and its companies.
Advisory board
Guidance from experience
Mr. Alaa Al-Moghrabi
Business Development/PR Consultant
Egyptian Chemical Expert, Entrepreneur, and Dead Sea Specialist, widely recognized in Jordan as the “Ambassador of the Dead Sea” for his contributions to the industry, research, and promotion of Dead Sea products.
Dr. M. Zaidan
Business Strategy/PR Consultant
Dr. M. Zaidan is a Business Strategy and PR Consultant at Why Group, advising on strategic development, corporate communications, and public relations to strengthen the Group’s market positioning and partnerships.
Dr. Nidal Daoud
Sr. Financial & Corporate Strategy Consultant
Dr. Nidal Daoud is a Senior Financial & Corporate Strategy Consultant at Why Group, specializing in financial planning, investment structuring, shareholding strategies, acquisitions, and high-level corporate investment proposals.
Eng. Nasri Amara
Govt. Relations & Strategic Partnerships Consultant
General Manager of REEES in Jordan. He facilitates regulatory alignment, government engagement, and strategic partnerships while connecting the Group with key institutional and corporate clients.
Eng. M. A. Karam
Senior Technical Consultant | CEM
Eng. M. A. Karam is a Senior Technical Consultant at Why Group and a Certified Energy Manager (CEM), providing technical expertise and strategic guidance across engineering, energy management, and technical operations.
Key account managers
Your point of contact
Ms. Maria Alsammarrie
Key Account Manager
Maria Alsammarrie is a Key Account Manager at Why Group, responsible for managing strategic client relationships, strengthening business partnerships, and ensuring exceptional client engagement. She plays an important role in coordinating business solutions & identifying clients.
