Company profile
Why Group at a glance
Why Inc. is a Tokyo-based group of six companies — from energy-saving technology and enterprise software to circular IT, water and strategy consulting — guided by one philosophy: Vision, Value and Wisdom.

- Group companies
- 6
- Facilities running Denka®
- 100+
- Laptops refurbished per month
- 30k–35k
- Enterprise modules in CorexOS®
- 22+
Overview
Company overview
The essentials of Why Group — who we are, where we work and what we do.
- Company name
Why Inc. (Why® Group)
- Headquarters
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
- European presence
Belgium — EU distribution partnerships (Techrenova®)
- Executive Chairman
Dr. Alaa Alyaman
- Group companies
- Denka®
- OCCASIO®
- Techrenova®
- Corex®
- PURISOL®
- Vivara®
- Business fields
- 01Energy-saving technology
- 02Strategy & management consulting
- 03IT hardware refurbishment & circular electronics
- 04Enterprise software (CorexOS®)
- 05Water technology & purification
- 06Leadership philosophy & governance
- Philosophy
- Vision
- Value
- Wisdom (Vivara®)
- Contact
- support@ygroup.jp
- Website
- ygroup.jp
Group companies
Six companies. One ecosystem.
Each company is a specialist. Together they turn a diagnosis into measurable results.
Philosophy
Vision · Value · Wisdom
Every decision across the group is tested against Vivara®, our philosophy and decision framework.
- 01
Vision — Clarity of Direction
Seeing beyond immediate quarterly pressures to identify systemic opportunities, long-horizon market shifts, and transformative possibilities.
- 02
Value — Measurable Real-World Impact
Grounding every idea in tangible utility — creating verified economic, operational, and environmental value without hype or waste.
- 03
Wisdom — Ethical & Sustainable Judgment
Balancing speed with discernment, ensuring that growth, automation, and restructuring respect human dignity, governance, and long-term resilience.
Portfolio
Some of our verified results
A selection of measured outcomes, from the latest installations to long-running sites — based on clients’ own utility bills and production records, signed client letters and independent tests.
Trusted by
- Energy efficiency
−11.7%
electricity, production-adjusted, Sep–Oct 2026
PrintoPack
Packaging & printing · Saudi Arabia
Verified - Energy efficiency
−14.7%
electricity vs. adjusted baseline, Jul–Aug 2026
Nestlé Waters
Bottled water · Jordan
Verified - Energy efficiency
−14.3%
electricity per point of occupancy, Aug–Oct 2026
Soho Hotel
Hospitality · Jordan
Verified - Energy efficiency
−13.8%
on the September bill vs. 2025 — no adjustment
HOMAIN
Manufacturing · Jordan
Verified - Energy efficiency
−11.0%
electricity in September 2026 vs. adjusted baseline
Al Zohour
Food manufacturing
Verified - Energy efficiency
−9.2%
whole-facility electricity, September 2026
PSF
Plastics · Saudi Arabia
Verified - Energy efficiency
−16.8%
electricity, Jan–May 2026 (interim)
Jaber Mall
Retail · Jordan
Verified - Software development
Tazweed Platform: a custom digital platform
Tazweed Platform
Digital platform · Jordan
- Software development
Zawaya Amman: custom software and digital systems
Zawaya Amman
Jordan
- Software development
Tajwal International: custom digital systems
Tajwal International
Jordan
- Software development
Tokyo Energy Services Consulting: operations and service management
Tokyo Energy Services Consulting
Energy services · Jordan
- Software development
Blue Crystal: systems for distribution and administration
Blue Crystal Foodstuff Distribution
Food distribution · Jordan
- Software development
Alyan Group: custom business systems
Alyan Group
Jordan
- Software development
Golden Triangle: custom digital systems
Golden Triangle
Jordan
- Software development
Al-Bahbouh: systems for managing work and operations
Al-Bahbouh Engineering Contracting
Engineering contracting · Jordan
- Software development
Al-Rafid: digital systems for water project operations
Al-Rafid for Water Projects
Water projects O&M · Jordan
- Energy efficiency
−7.0%
specific energy consumption
Cleopatra Cement Factory
Cement · Egypt
Verified - Power quality
9.8%
harmonic distortion, down from 24.5%
Saj Ceramics
Ceramics · Kenya
Verified - Energy efficiency
−17%
electricity consumption
ARMCON
Ready-mix concrete · Bahrain
Verified - Energy efficiency
−16.1%
electricity consumption
FUPEL Cía. Ltda.
Plastics · Ecuador
Verified - Research & validation
13–15%
HF attenuation per plate, lab-measured
KU Leuven / EnergyVille: independent laboratory validation
Verified - Energy efficiency
−7.4%
average consumption, kiln motors
Ciments d'Enfidha
Cement · Tunisia
Verified - Circular IT
30k–35k
laptops refurbished per month
Keeping Europe equipped during COVID-19
